No local entity required. From licensing to fulfillment — the shortest path into Thailand.
Brands that entered Thailand with hyCommerce
Most brands assign one manager to coordinate 10+ outside vendors across this pipeline. hyCommerce runs the entire process in-house — no outsourcing.
One dedicated brand manager stays with you from your first license application through sales and marketing. No handoffs, no vendor-to-vendor communication loss — running as a single pipeline cuts both cost and time.
The traditional import-distributor model asks you to hand your distribution rights and IP to a single local partner. Through hyCommerce they stay in your brand’s name, while several importers and distributors work side by side.
hyCommerce connects these scattered problems into a single infrastructure to solve them.
hyCommerce's own hands-on expertise across every discipline comes together as one one-stop service for your brand.
As the backend infrastructure strengthens, the frontend sales engine expands with it — completing the full cycle of market growth.
The abolition of low-value duty exemptions, tighter licensing regulations, and rising demand for local delivery speed are fundamentally reshaping Thailand's retail landscape. Thai e-commerce must now move beyond simple 'cross-border shopping' toward localization built on formal import (IOR).
Without TFDA, TISI, or NBTC approval, your product can't even be listed on Thailand's major marketplaces.
A Co-Founder with 10+ years at a global licensing/testing body directly handles TISI, NBTC, and TFDA licensing
The 1,500 THB duty-free threshold is gone. Every cross-border parcel is now taxed.
hyCommerce becomes the Importer of Record, handling import and customs directly, then warehousing at our own 3PF/fulfillment center — cutting duty burden while delivering faster locally
On every order, cross-border sellers absorb 10–30% import duty on sale price, plus 7% VAT. Margin disappears instantly.
Hybrid logistics design plus IOR commercial clearance and AKFTA certificates of origin lower the duty-assessed supply price and minimize duty burden
As online consumption surges, Shopee and TikTok Shop commissions approach 30%. The classic "import, then resell online" model is structurally unsustainable.
A multi-channel mix — owned store, resellers, and offline — spreads out dependence on any single platform's fees
Licensing, import agency, logistics, and fulfillment split across 4+ vendors — 6 to 12 months just to launch.
One team runs everything from licensing to fulfillment as a single pipeline
Traditional distributors juggle many brands at once, so no single brand gets real focus. When local marketing coordination fails, brands lose control over distribution pricing — and eventually exit the market.
Distribution rights and pricing stay in your brand’s name, while several importers and distributors run side by side through hyCommerce
Under the old structure, Importers A, B, and C each had to run separate import procedures and duplicate licensing for the same product. Distribution costs balloon, and price competitiveness disappears.
A single license and import registration serves every channel at once
Since COVID, the surge of influencer/personal-brand sellers and online resellers has made them wary of holding inventory risk. They favor infrastructure that lets them sell without buying stock upfront — cross-border consignment, small-batch cyclical restocking.
Inventory connects directly into no-buy resellers and live-commerce networks
A Korean beauty brand stalled at entry — licensing, import license holding, local distributor sourcing, order volume planning, and fulfillment logistics were all handled separately and fell apart. hyCommerce integrated the entire pipeline into one solution, sustaining monthly influencer seeding and marketing, and scaling from online sales into recurring live commerce and B2B distribution.
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A fashion brand selling via Shopee's global account (SLS) saw margins collapse under a 30% duty on apparel sale price. Weekend shipping gaps, warehouses refusing returns and repacking, hidden fee surcharges, and the sheer SKU volume of apparel made inventory control impossible. hyCommerce solved this with OMS/WMS-based inventory management and a flexible inbound restocking cycle.
Read More →Licensing, logistics, marketing — a 30-minute call with your dedicated brand manager to map your next step.
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