Built by people who saw, every day, how hard it is to get into Thailand
We worked in Thailand on different sides of the business. One of us handled product registration and licensing; the other ran local distribution and marketing. Different jobs, same problem.
The product was rarely the problem. Registration was.
To sell in Thailand, you need the right licenses first, and getting them is complicated, expensive and slow. Running Korean government export-support projects, we worked with brands from Korea and elsewhere. Again and again, what kept them out of Thailand wasn't the product. It was registration.
The wall didn't only stop brands. Thai importers and distributors could carry only a narrow range, because every product had to be registered first, and those products cost more. Thai shoppers ended up with fewer choices at higher prices.
Meanwhile, the way things sell had changed
Thai shopping moved online fast, and the marketplaces took a bigger share along the way. On Shopee, commission plus service and payment fees, VAT included, can come to nearly 30% of the selling price, depending on the category.
The old model, where an importer sold to buyers at a fixed supply price, can't absorb that.
It stopped being clear who was a seller and who was a distributor
As live commerce and online resellers grew, the single line from importer to buyer split into many paths.
Shipping straight from abroad got harder too
Since 1 January 2026, Thailand no longer waives import duty on goods worth 1,500 baht or less. Parcels shipped from abroad now pay duty from the first baht, plus 7% VAT. Cross-border selling built on small, tax-free parcels lost its biggest advantage.
Out of every 100 in sales, what goes to Shopee
The remaining 71.11 has to cover the importer, the buyer and the brand.
Highest rates for a standard (non-Mall) shop, VAT included, as of August 2026. Actual fees vary by category and campaign participation.
Neither the old trading model nor shipping straight from abroad is a lasting way to sell in Thailand anymore. What's left is to register your products properly, import them, and sell from inside Thailand. Brands that reached Thai shoppers through cross-border parcels now need to make that move too. And that route, from the first filing to the last delivery, is the work we've been doing.
A shorter path for brands to settle into Thailand
Here's the market we want. Overseas brands get into Thailand more easily, and Thai shoppers find more products. What shoppers bought, and how they reacted, goes back to the brand and shapes its next decision.
So we built hyCommerce
Entering Thailand takes registration, import, distribution, online sales, marketing and warehousing. Until now, brands had to find a different company for each step and keep track of every one of them. hyCommerce runs these steps in one place, one after the other. Once registration is done, import starts. Once stock arrives, it goes on sale.
Six separate jobs
Licensing
TFDA · TISI · NBTC
Import
IOR · customs
Distribution
Supply to local channels
Online sales
Shopee · TikTok Shop
Marketing
KOLs · live commerce
Warehousing
Fulfillment · WMS
Your inventory sits in our warehouse — and you watch it live in the portal
Next: D2B2C
hyCommerce started by helping brands enter Thailand. Now we're preparing the next step: a D2B2C platform that puts the whole path, from the brand through Thai sellers to the shopper, in one place. When shoppers buying together and top sellers coming back to restock run as one flow, brands get more places to sell in Thailand.
The team behind your Thailand launch
- WP JangLive Commerce & Distribution
CEO, Soonsung · Korean–Thai creator couple running a local KOL and reseller network for import and distribution · monthly GMV over THB 1M
- Piroj R.Digital Marketing Lead
CEO, Omma Phasue · Influencer · import and distribution of baby and toddler products · content planning and production
- HM LeeEcom & Fulfillment
10+ years in global e-commerce · cross-border trade, fulfillment and 3PL
- TH LeeBusiness Development
Co-CEO, Doosigan · 10+ years in Thailand business development, product registration and consulting
- Nittaya L.Regulatory & Compliance
Co-CEO, Doosigan · 10+ years at the Thai arm of a global certification body · TISI, NBTC and Thai FDA regulatory analysis and licensing
- Andy P.Logistics & IOR Import
10+ years in business development at global logistics firms · specialist in importer of record, buyer consolidation and logistics
If there's anything you'd like to verify yourself
In a 30-minute free consultation, you can check anything directly — team makeup, past cases, or how the warehouse actually runs.