Two teams already running in Thailand become one: hyCommerce
Doosigan for regulation and logistics, Omma Phasue for local distribution and marketing. Two teams who know Thailand, with your brand from first filing to first sale.

Proven Synergy, Unlocking hyCommerce
hyCommerce wasn't built as a brand-new team from day one. Doosigan Co., Ltd., which has directly handled licensing, import, customs, and logistics on the ground in Thailand, and Omma Phasue Co., Ltd., which has directly run local distribution, marketing, and ecommerce operations — two teams that had already built track records in their own domains combined into a single infrastructure. That combination is hyCommerce. This is why, from clearing regulation to expanding into the market, one team can run backend and frontend directly, start to finish — instead of handing each piece to a different vendor.
The team behind your Thailand launch
- WP JangLive Commerce & Distribution
CEO, Soonsung · Korean–Thai creator couple running a local KOL and reseller network for import and distribution · monthly GMV over THB 1M
- Piroj R.Digital Marketing Lead
CEO, Omma Phasue · Influencer · import and distribution of baby and toddler products · content planning and production
- HM LeeEcom & Fulfillment
10+ years in global e-commerce · cross-border trade, fulfillment and 3PL
- TH LeeBusiness Development
Co-CEO, Doosigan · 10+ years in Thailand business development, product registration and consulting
- Nittaya L.Regulatory & Compliance
Co-CEO, Doosigan · 10+ years at the Thai arm of a global certification body · TISI, NBTC and Thai FDA regulatory analysis and licensing
- Andy P.Logistics & IOR Import
10+ years in business development at global logistics firms · specialist in importer of record, buyer consolidation and logistics
Why hyCommerce
- 01
Full-Cycle Value Chain
Direct in-house PM experience from A to Z — product, sourcing, customs, logistics, licensing
- 02
100% In-House Compliance
TFDA·TISI·NBTC licensing executed directly in-house → 90% shorter lead times
- 03
Ecommerce DNA
Full command of Southeast Asian social commerce, Shopee/TikTok Shop algorithms, and reseller ecosystems
- 04
Complex Problem-Solving
Regulatory upheaval × hybrid logistics × local CS × tax integration — the only team of its kind in Thailand
Your inventory sits in our warehouse — and you watch it live in the portal

hyCommerce in numbers
If there's anything you'd like to verify yourself
In a 30-minute free consultation, you can check anything directly — team makeup, past cases, or how the warehouse actually runs.