What's Changing in the Thai Market
Rules and marketplace policies in Thailand change without much notice. See what each change means for your brand — before it reaches your shipments.
- Market & Consumers
TikTok Shop has overtaken Lazada in Thailand — live commerce is why (2026)
TikTok Shop Thailand's revenue grew 351% in a year and passed Lazada's. Behind it are shoppers who now buy from video and live streams.
- Customs & Duties
Importing vacuum flasks into Thailand: TISI licence data must now be on the NSW (2026)
From 13 October 2026, a valid TISI licence is not enough. If the licence data is not on Thailand's National Single Window, the import declaration does not go through. Two tariff lines are covered.
- Marketplaces
Shopee, Lazada and TikTok Shop in Thailand now have to check product certification (2026)
Under ETDA's platform rules, marketplaces in Thailand must check TISI and FDA standards for what they sell from January 2026. The request for your certificates now comes from the platform, not the government.
- Market & Consumers
How big is Thailand's e-commerce market? (2026)
A THB 1.15 trillion market, and who sells, who buys, what they buy, how they pay and how fast it arrives. Built only from Thai agencies, research houses and business press.
- Marketplaces
Four steps that narrowed cross-border selling into Thailand (2026)
Losing the duty-free band also took away the advantage of small parcels. In exchange, it opened a door for categories brands used to skip.
- Regulation & Licensing
Thailand drafts mandatory TIS standards for solar and storage (2026)
Panels, inverters, cables, fuses, DC breakers and storage batteries are all in the drafts. Nothing is compulsory yet — the lead time is why to start now.
- Regulation & Licensing
Thailand replaces its battery-charger TIS standard in 120 days (2026)
Three low-voltage electrical standards were gazetted on 8 September 2026. Only the charger standard has a clock on it, and it runs out in early January 2027.
- Regulation & Licensing
Thailand is reworking its plastic food-container standard (2026)
Nothing has changed yet — the Thai FDA is collecting technical data until 31 December 2026. What brands shipping packaged food into Thailand should check now.