Shopee, Lazada and TikTok Shop in Thailand now have to check product certification (2026)

A 2022 law that is now being enforced

Thailand's Electronic Transactions Development Agency (ETDA) is enforcing the Royal Decree on Digital Platform Services that Require Notification (B.E. 2565, enacted 2022), usually called the DPS law, in earnest from 2026. As of 13 January 2026, 2,056 platforms had notified ETDA.

The law applies to operators outside Thailand as well, as long as they serve users in Thailand.

For sellers, the part that matters is product standards

Of the items on ETDA's list, two already have legal effect.

Item	What it requires	Status
Product standards	Products sold on platforms must meet TISI (สมอ.) and Thai FDA (อย.) standards	In force from early January 2026
Online marketplace duties	Marketplaces must keep product and service sales in line with laws and standards	In force from 31 December 2025
Extension to social commerce	Based on Section 18(2) of the DPS law	Under discussion
Commission structure	Standards for transparent, fair fees	Under study
Logistics	Draft consulted, handed to the Trade Competition Commission	Draft
Online crime	Identity checks, content screening, blocking illegal content	Draft

ETDA says it will monitor how well platforms comply. For high-risk goods such as firearms, SIM boxes and e-cigarettes, a self-regulation framework is also being discussed.

The request for certificates now comes from the platform

Until now, certification was something the government asked sellers for. It became a problem when an enforcement check or a customs hold caught you, and until then a listing could stay up and keep selling.

Now the platform screens first. The legal duty sits with the marketplace, and the marketplace passes it down as a condition for approving listings.

Two things change: scope and sequence. Enforcement only catches the cases it finds, but a platform review applies to a whole category at once. And the order flips. A platform policy changes with a single notice, and the usual pattern is that listings or the account are paused first and documents are requested after. If the registration is not in place by then, months go by with nothing selling.

Recovering costs more than a customs delay does. At customs, you fix the paperwork and the next shipment clears. A listing that comes down loses its sales history and reviews with it, and the real loss is the time it takes to rebuild ranking.

One more condition applies. In Thailand, product licences can only be applied for by a Thai legal entity, and a registration number cannot be transferred to another company. If you start after the platform asks, you begin by finding a Thai entity to hold the registration.

One thing to check before the request arrives

Whose name is on the FDA or TISI registration number shown on your listings? If it belongs to a local reseller or importer, the number leaves with them the day that relationship ends.

The market goes to whoever holds the certification

Once platforms check documents, uncertified products drop out and registered ones take their place. Thai sellers are looking for overseas brands that are already certified, and overseas brands need a Thai-held registration to sell.

hyCommerce acts as importer of record for brands without a Thai entity, holds the FDA and TISI registrations, and connects your products with the Thai sellers who will sell them. The registration stays in one place while several sellers sell side by side, so it remains valid when a seller changes. Tell us what you sell and where the registrations stand, and we will look at what a platform review would catch first.

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Sources

• Electronic Transactions Development Agency (ETDA) — enforcement plan for the Royal Decree on Digital Platform Services B.E. 2565; 2,056 platforms notified as of 13 January 2026
• Electronic Transactions Commission (คธอ.) notification — further measures for online marketplaces, in force 31 December 2025
• ETDA — product standards duty in force from early January 2026; extension to social commerce under discussion under Section 18(2) of the DPS law